CLIENT
ANESSIS HOTEL (GREECE)
SERVICE
DIGITAL MARKETING
YEAR
2025
CLICK - BOOK - RELAX
ABOUT THE PROJECT
Anessis Hotel, a modern city hotel in the heart of Thessaloniki, partnered with us to redefine its online presence and attract both business and leisure travelers.
The goal was to create a consistent digital identity that reflects the hotel’s comfort, hospitality, and central location — while increasing engagement and direct bookings.
THE CHALLENGE
Outdated or minimal social media presence before collaboration.
Lack of a clear brand identity and visual consistency.
No Facebook page and no connection between social platforms.
Limited awareness compared to nearby hotels.
Dependence on third-party booking platforms.
THE SOLUTION
Created and designed a new professional Facebook Page linked with Instagram for unified management.
Developed a social media strategy focused on storytelling, hospitality lifestyle, and local experiences.
Designed eye-catching graphics and reels showcasing real moments, rooms, and Thessaloniki’s vibe.
Highlighted the benefits of direct booking through the official website.
Implemented consistent posting schedule with engaging captions, polls, and humorous touchpoints.
Built a foundation for future paid campaigns to boost awareness and direct reservations.
