CLIENT
EFTHYMIOU GROUP (GREECE)
SERVICE
BRAND IDENTITY
YEAR
2023
We create together.
For what you love most.
ABOUT THE PROJECT
Athanasios Efthymiou – Insurance Group is a brand with many years of experience since 1991 in the field of insurance & financial services.
The main goal in this project was to create their brand identity in a unique and beautiful way.
Results: It was a unique and fun experience for us executing this project and we can say with certainty that it brings out the positivity that such a brand needs for its audience.
THE CHALLENGE
Despite its established presence and loyal client base, the company lacked a modern and cohesive brand identity that reflected its evolution and values.
Its visual communication felt outdated and inconsistent across channels, making it difficult to connect with a younger audience or convey trust and professionalism in the digital space.
THE SOLUTION
We developed a refreshed brand identity that honors the company’s legacy while projecting a contemporary, trustworthy image.
The new logo, color palette, and visual elements were designed to communicate stability, clarity, and professionalism.
Alongside a comprehensive brand manual, we created essential brand assets for both print and digital use, ensuring consistency across all touchpoints – from business cards and office signage to the website and social media.
